Your best content is doing 0% of the work it could.
Most agencies post evergreen content once, watch it perform well, then never touch it again. Meanwhile, audience grows and new followers never see your best work. It is the single biggest leverage opportunity in social media management, and almost nobody uses it.
Smart Recycling identifies your best-performing evergreen posts and re-queues them at intelligent intervals (typically 60-90 days), so they keep working long after the original post date. New audience sees great content. Old audience sees reminders of value.
- Auto-identify evergreen posts based on engagement quartile
- Re-queue at customizable intervals (default 90 days)
- Avoid duplicate posting too soon (cooldown rules)
- Adjust caption automatically (“In case you missed it...” or rephrase)
- Per-platform recycling rules (LinkedIn evergreen recycles faster than Instagram)
The cadence engine that prevents over-posting.
Smart Recycling is not blindly re-posting. The engine tracks every recycle and enforces intelligent cooldowns: the same post will not republish within 60 days, will not republish if engagement dropped on the previous recycle, will not republish if you have manually flagged it as “do not recycle.”
You retain full control. Mark any post as evergreen or one-time. Set per-client recycling preferences. Pause recycling for specific date windows (campaigns, sales). The engine surfaces what would recycle next so you always know.
- Intelligent cooldown periods (60 days minimum default)
- Engagement-based stop conditions (if a recycle underperforms, the post is paused)
- Per-post evergreen vs one-time flagging
- Per-client recycling preferences
- Pause windows for campaigns and sales periods
A core part of every Viraly Post plan. Available on Starter, Pro, and Scale.
What agencies say about this feature.
“I had a client whose top-performing post was 18 months old. Smart Recycling brought it back, it performed almost as well the second time, then again 3 months later. That single feature generated more reach than all my new content combined that quarter.”
Pairs well with these.
Features that work together to multiply the time you save.